Software 9Events Case Study
UI/UX Case Study
5 Months
Concept
9Events is a smart event discovery and hosting app made for both users and event organizers. The idea came from a common problem, people miss out on great events because they don’t know they exist. Our goal was to connect the right events with the right audience.
Whether it's online or offline, 9Events ia designed to help people find, book, and join events easily, while giving organizers tools to manage and promote their events better.
Objective
The main objective was to create a platform where users can discover relevant events without feeling lost or overwhelmed. We wanted the experience to feel personal, fast, and useful. For organizers, the aim was to offer simple tools that make event creation, ticketing, and promotion easy even for non-tech-savvy users.
Our design goal was to reduce friction, support clear navigation, and connect both audiences through a shared space that encourages engagement and discovery.
UX Techniques
To design the right solutions, we used empathy mapping, user journey mapping, and task flows. We built low-fidelity wireframes and tested them through quick-feedback sessions. We also applied card sorting to organize filters and categories. Feedback loops were short and continuous, allowing us to test ideas early and often.
Clickable Figma prototypes helped validate layouts. Our visual hierarchy focused on simplicity with clear CTAs, easy browsing, and minimal steps per task.
Tailored design process customized to fit your needs.
Orbix Studio offers professional and personalized UX/Ul design services for products, websites and mobile apps. Our human-centered design solutions make the user experience perfect from the first click!
- Business canvas
- Proto-personas
- User story mapping
- Technology consultings
- MVP definition
- Prototyping
- Visual moodboarding
- Analyze user behavior
- Perform market research
- Review competitor analysis
- Examine analytics data
- Ensure accessibility compliance
- Establish visual identity
- Maintain design consistency
- Focus on emotional resonance
- Incorporate brand storytelling
- Iterate with feedback and revisions
- Test layout concepts
- Map functionality and interactions
- Prioritize content hierarchy
- Consider responsive design
- Gather stakeholder feedback
- Visual moodboarding
- Perform A/B testing
- Measure performance metrics
- Track and resolve bugs
- Continuously improve the site
- Visual moodboarding
- Concept design
- Ul design
- Flow guides, design systems
- Developer hand-over
Key Pain Points
Users often miss events they would enjoy because discovery feels scattered, not personalized, and hard to trust. There’s no clear way to track what they've joined, saved, or missed. For event organizers, reaching the right audience and understanding event performance is tough without analytics.
Most platforms also lack loyalty systems or reward programs to retain attendees. Without tools to measure or incentivize engagement, it’s difficult for businesses to grow or know what’s working.
Solutions
We created a more personalized and trackable experience. Users can now save favorites, view all their past and upcoming events, and access an archive. We added a “My Events” section to help them manage their journey easily.
For entry, QR scanning replaced traditional RSVP, making check-in faster. Premium users can unlock exclusive events for a small extra fee. For organizers, we added a live dashboard with analytics, insights, and reward systems to help them retain and grow their audience.
Key Insights
The most helpful feature turned out to be “Saved for Later”. During user testing, participants consistently mentioned it felt like a personal bucket list a way to collect events they weren’t ready to join yet but didn’t want to forget. It gave users a sense of control and excitement. This simple feature added emotional value and became a core part of how users planned their event experiences.
Some work sample
Logo and Brand -mark.
The 9Events logo features a bold, black “9” inside a soft neon green square shaped almost like a location pin or chat bubble, symbolizing where things happen and conversations begin. The number 9 doubles as a visual metaphor: it feels like a marker, a countdown, or a moment before action.
Tailored design process customized to fit your needs.
Orbix Studio offers professional and personalized UX/Ul design services for products, websites and mobile apps. Our human-centered design solutions make the user experience perfect from the first click!
- Business canvas
- Proto-personas
- User story mapping
- Technology consultings
- MVP definition
- Prototyping
- Visual moodboarding
- Analyze user behavior
- Perform market research
- Review competitor analysis
- Examine analytics data
- Ensure accessibility compliance
- Establish visual identity
- Maintain design consistency
- Focus on emotional resonance
- Incorporate brand storytelling
- Iterate with feedback and revisions
- Test layout concepts
- Map functionality and interactions
- Prioritize content hierarchy
- Consider responsive design
- Gather stakeholder feedback
- Visual moodboarding
- Perform A/B testing
- Measure performance metrics
- Track and resolve bugs
- Continuously improve the site
- Visual moodboarding
- Concept design
- Ul design
- Flow guides, design systems
- Developer hand-over
Bringing 9Events to Life Across Platforms 🚀
We focused on how 9Events visually lives on different platforms from story templates to event banners. Every design followed a clear rhythm that feels sharp and urban.
Defining the Core Identity of 9Events
We kept the brand bold yet accessible. The neon green brings energy and visibility, while black adds contrast and focus. Our type choice, Plus Jakarta Sans, which is modern and clean deal for quick reads and a digital-first experience.
“This type of app aligns perfectly with Orbix’s vision. It is about creating solutions that make a tangible difference in the real world. Apps like 9Events is not just about attending events, but about simplifying the way people connect with experiences that matter.”
