Next-gen AI Global UI UX Agency
Discover how Orbix designed a smart travel app powered by AI. From itinerary planning to seamless navigation — a digital concierge for modern explorers.
Next-gen AI Global UI UX Agency
Software Ai Travels Smart Travels
UI/UX Case Study
4 Months
The client wanted to create an AI-powered travel app that simplifies the experience for travelers. The goal was to minimize the time users spend on trip planning, allowing them to fully immerse themselves in exploring and enjoying new destinations.
The app was envisioned to assist travelers by providing personalized recommendations, efficient navigation and seamless route planning.
The project began with users expressing frustrations about trip planning, navigating unfamiliar cities and discovering local spots. During the research phase, we encountered challenges, such as conceptualizing features that would cater to a wide variety of user preferences.
Issues like effective navigation, intuitive UI design, and scalability for future development needed innovative solutions.
To overcome these challenges, we delved into thorough user feedback and research. We created an intuitive, user-friendly interface with real-time GPS integration for smooth navigation. Personalization and ease of use were prioritized, incorporating real-time updates.
Our design approach focused on highlighting user-centric experience, ensuring the app enabled travelers to focus on what truly matters—enjoying their adventures.
Orbix Studio offers professional and personalized UX/Ul design services for products, websites and mobile apps. Our human-centered design solutions make the user experience perfect from the first click!
To truly understand the needs of travelers, we conducted extensive user interviews, surveys, and journey mapping. These efforts provided insights into pain points, behaviors, and expectations across the travel booking and planning lifecycle. Key focus groups included solo travelers, families, and business professionals, ensuring a broad spectrum of perspectives.
Through iterative usability testing, we evaluated prototypes with real users, measuring ease of navigation, clarity, and efficiency. Heatmaps, session recordings, and task success rates helped identify friction points, which were addressed in subsequent design iterations. The final design achieved a 92% task completion rate, significantly improving the user experience.
Our research highlighted the importance of personalization, seamless multi-device access, and simplified interfaces to reduce stress. AI-driven tools, like chatbots and predictive suggestions, build trust and enhance user confidence throughout the travel experience.
The logo and brand-mark reflect seamless, AI-driven travel experiences with minimalist design, fluid shapes, and dynamic lines. The color palette evokes trust and excitement, capturing the essence of exploration and connectivity for modern travelers.
Orbix Studio offers professional and personalized UX/Ul design services for products, websites and mobile apps. Our human-centered design solutions make the user experience perfect from the first click!
This project highlights how intuitive design and AI-driven personalization transform travel planning, creating effortless, efficient, and engaging experiences for users.
We emphasized user-friendly navigation with intuitive icons and clear, readable fonts. The color palette was chosen to evoke feelings of adventure and relaxation, enhancing the overall user experience.We emphasized user-friendly navigation with intuitive icons and clear,
In this case study, we showcase how AI Travels revolutionized the travel industry by leveraging cutting-edge AI technology. From optimizing personalized travel recommendations to streamlining booking processes, AI Travels has created seamless and intelligent travel experiences for users
“We've had a great experience working with Orbix Agency. Their workflow is very structured and professional. They focus not just purely on design but also deeply on UX/UI components. Highly recommend if you want the best looking design for your product!”
Increase in Conversion Rate one year after launching Descartes MacroPoint website.
Drop in “Homepage” Bounce rate one year after launching Descartes MacroPoint
Successful launch of 3 sub-brand websites within 1 year of starting our partnership.
