From Dream to Destination We Created an AI Travel Experience You'll Love.
Software Ai Travels Smart Travels
UI/UX Case Study
4 Months
The Client
The client wanted to create an AI-powered travel app that simplifies the experience for travelers. The goal was to minimize the time users spend on trip planning, allowing them to fully immerse themselves in exploring and enjoying new destinations.
The app was envisioned to assist travelers by providing personalized recommendations, efficient navigation and seamless route planning.
The Challenge
The project began with users expressing frustrations about trip planning, navigating unfamiliar cities and discovering local spots. During the research phase, we encountered challenges, such as conceptualizing features that would cater to a wide variety of user preferences.
Issues like effective navigation, intuitive UI design, and scalability for future development needed innovative solutions.
The Solution
To overcome these challenges, we delved into thorough user feedback and research. We created an intuitive, user-friendly interface with real-time GPS integration for smooth navigation. Personalization and ease of use were prioritized, incorporating real-time updates.
Our design approach focused on highlighting user-centric experience, ensuring the app enabled travelers to focus on what truly matters—enjoying their adventures.
Tailored design process customized to fit your needs.
Orbix Studio offers professional and personalized UX/Ul design services for products, websites and mobile apps. Our human-centered design solutions make the user experience perfect from the first click!
- Business canvas
- Proto-personas
- User story mapping
- Technology consultings
- MVP definition
- Prototyping
- Visual moodboarding
- Analyze user behavior
- Perform market research
- Review competitor analysis
- Examine analytics data
- Ensure accessibility compliance
- Establish visual identity
- Maintain design consistency
- Focus on emotional resonance
- Incorporate brand storytelling
- Iterate with feedback and revisions
- Test layout concepts
- Map functionality and interactions
- Prioritize content hierarchy
- Consider responsive design
- Gather stakeholder feedback
- Visual moodboarding
- Perform A/B testing
- Measure performance metrics
- Track and resolve bugs
- Continuously improve the site
- Visual moodboarding
- Concept design
- Ul design
- Flow guides, design systems
- Developer hand-over
Research and customer experience.
Customer Research
To truly understand the needs of travelers, we conducted extensive user interviews, surveys, and journey mapping. These efforts provided insights into pain points, behaviors, and expectations across the travel booking and planning lifecycle. Key focus groups included solo travelers, families, and business professionals, ensuring a broad spectrum of perspectives.
Usability Reporting
Through iterative usability testing, we evaluated prototypes with real users, measuring ease of navigation, clarity, and efficiency. Heatmaps, session recordings, and task success rates helped identify friction points, which were addressed in subsequent design iterations. The final design achieved a 92% task completion rate, significantly improving the user experience.
Key Insights
Our research highlighted the importance of personalization, seamless multi-device access, and simplified interfaces to reduce stress. AI-driven tools, like chatbots and predictive suggestions, build trust and enhance user confidence throughout the travel experience.
Some work sample
Logo and Brand -mark.
The logo and brand-mark reflect seamless, AI-driven travel experiences with minimalist design, fluid shapes, and dynamic lines. The color palette evokes trust and excitement, capturing the essence of exploration and connectivity for modern travelers.
Tailored design process customized to fit your needs.
Orbix Studio offers professional and personalized UX/Ul design services for products, websites and mobile apps. Our human-centered design solutions make the user experience perfect from the first click!
- Business canvas
- Proto-personas
- User story mapping
- Technology consultings
- MVP definition
- Prototyping
- Visual moodboarding
- Analyze user behavior
- Perform market research
- Review competitor analysis
- Examine analytics data
- Ensure accessibility compliance
- Establish visual identity
- Maintain design consistency
- Focus on emotional resonance
- Incorporate brand storytelling
- Iterate with feedback and revisions
- Test layout concepts
- Map functionality and interactions
- Prioritize content hierarchy
- Consider responsive design
- Gather stakeholder feedback
- Visual moodboarding
- Perform A/B testing
- Measure performance metrics
- Track and resolve bugs
- Continuously improve the site
- Visual moodboarding
- Concept design
- Ul design
- Flow guides, design systems
- Developer hand-over
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“We've had a great experience working with Orbix Agency. Their workflow is very structured and professional. They focus not just purely on design but also deeply on UX/UI components. Highly recommend if you want the best looking design for your product!”
See our strategies in action delivering results.
Increase in Conversion Rate one year after launching Descartes MacroPoint website.
Drop in “Homepage” Bounce rate one year after launching Descartes MacroPoint
Successful launch of 3 sub-brand websites within 1 year of starting our partnership.