Hey there! 👋 We're the Orbix Agency, and we're excited to show you one of our latest projects, a UI/UX design case study of SwiftWash.
Software Swiftwash Laundry UI UX
UI/UX Case Study
4 Months
Background
AI is in everything these days—food, transport, even your morning playlist. But laundry? Still stuck in the past. We created this case study to explore how smart design and AI can turn a basic task into a smooth, modern experience. SwiftWash is our take on what laundry should feel like today.
Identified Gaps
We found several issues in the current laundry service that impact user experience.
There’s often a lack of visibility into the status of laundry, and services frequently fail to follow care instructions, leading to improper washing. Pickup and delivery times are unpredictable, causing frustration. And customization options are limited—users can’t easily adjust orders or pricing for special requests.
What We Designed
We designed a system that makes laundry easier and more reliable.
With real-time status tracking, users can effortlessly follow their laundry’s journey from start to finish. Clear, item-specific instructions ensure every piece is treated with care. We streamlined pickup and delivery scheduling, guaranteeing timely service. We made it reliable and on-time, every time. Plus, we gave users the power to customize their orders and pricing, letting them tailor the service to fit their needs perfectly.
Tailored design process customized to fit your needs.
Orbix Studio offers professional and personalized UX/Ul design services for products, websites and mobile apps. Our human-centered design solutions make the user experience perfect from the first click!
- Business canvas
- Proto-personas
- User story mapping
- Technology consultings
- MVP definition
- Prototyping
- Visual moodboarding
- Analyze user behavior
- Perform market research
- Review competitor analysis
- Examine analytics data
- Ensure accessibility compliance
- Establish visual identity
- Maintain design consistency
- Focus on emotional resonance
- Incorporate brand storytelling
- Iterate with feedback and revisions
- Test layout concepts
- Map functionality and interactions
- Prioritize content hierarchy
- Consider responsive design
- Gather stakeholder feedback
- Visual moodboarding
- Perform A/B testing
- Measure performance metrics
- Track and resolve bugs
- Continuously improve the site
- Visual moodboarding
- Concept design
- Ul design
- Flow guides, design systems
- Developer hand-over
How insights shaped our ideas
Platform Shadowing
We explored existing laundry platforms, booking flows, and service promises—from local services to global apps. We mapped what worked, what felt clunky, and where users might drop off. This helped us identify gaps like vague delivery timelines, missing care instructions, and a lack of order visibility.
Talking to Real Users
We chatted with busy professionals, students, and working parents about how they manage their laundry. These weren’t formal interviews, just open conversations about habits, frustrations, and what "good service" looks like to them. We uncovered emotional triggers—like the stress of last-minute outfits, anxiety over fabric damage, or the constant chase for timely pickups.
Cross-Service Inspiration
We studied how services like food delivery, healthcare, and e-commerce use AI to simplify complex workflows and improve trust. It inspired us to rethink how status updates, personalization, and smart suggestions could be applied to laundry too, without overwhelming the user.
Some work sample
Logo and Brand -mark.
The logo is designed to instantly show what SwiftWash is all about. It takes inspiration from the front of a washing machine, with the effect of water and bubbles. The hanger in the logo represents the final touch, ironing and folding clothes.
Tailored design process customized to fit your needs.
Orbix Studio offers professional and personalized UX/Ul design services for products, websites and mobile apps. Our human-centered design solutions make the user experience perfect from the first click!
- Business canvas
- Proto-personas
- User story mapping
- Technology consultings
- MVP definition
- Prototyping
- Visual moodboarding
- Analyze user behavior
- Perform market research
- Review competitor analysis
- Examine analytics data
- Ensure accessibility compliance
- Establish visual identity
- Maintain design consistency
- Focus on emotional resonance
- Incorporate brand storytelling
- Iterate with feedback and revisions
- Test layout concepts
- Map functionality and interactions
- Prioritize content hierarchy
- Consider responsive design
- Gather stakeholder feedback
- Visual moodboarding
- Perform A/B testing
- Measure performance metrics
- Track and resolve bugs
- Continuously improve the site
- Visual moodboarding
- Concept design
- Ul design
- Flow guides, design systems
- Developer hand-over
Visualizing Our Design Solution
When designing SwiftWash’s UI, we aimed for a streamlined, user-friendly interface that feels intuitive. The goal was to keep things simple—no clutter, no unnecessary elements—just what users need to get the job done!
Colors that connects the audience.
We chose a black background to give SwiftWash a sleek, modern feel, reflecting its tech-forward approach. Green and yellow were selected for their fresh, energetic vibe, aligning with the clean, efficient service. Pink adds warmth and personality, making the platform feel more approachable.
Digital banners to roadside billboards
Our goal was to create a visual identity that not only stands out but also resonates with people, whether they’re scrolling through their phones or driving by on the street.
Working with Orbix Agency has been an incredibly reliable experience. From the start, we were impressed with how they consistently met deadlines and delivered on time. Their ability to keep everything on track made it easy to trust them with our vision!
