Fashion Brand Rebrand – Avara Identity by Orbix
For Avara, we created a bold, clean fashion identity rooted in minimalism and aspiration. The UI/UX reflects sophistication and digital-first storytelling — ideal for premium fashion buyers.
About
Zone Production faced a fragmented brand image and a website that lacked intuitive navigation, making it hard for potential clients to explore their offerings. The challenge was to craft a branding strategy and UX design that captured their creative energy while providing a seamless digital experience.
The Challenge
Our goal was to rebrand and redesign the website, starting with updating the logo and color scheme. We aimed to create a fresh, modern, and user-focused digital presence that reflects our innovative approach and aligns with our brand identity.
The Solution
We developed a sleek, responsive website through collaborative UX/UI design and branding. Our process combined modern design principles, constant communication, and valuable insights to deliver a user-friendly platform that exceeded expectations.
Our collaborative process and attention to detail resulted in a digital platform that not only meets but exceeds the expectations of our stakeholders.
- Visual moodboarding
- Analyze user behavior
- Perform market research
- Review competitor analysis
- Examine analytics data
- Ensure accessibility compliance
- Business canvas
- Proto-personas
- User story mapping
- Technology consultings
- MVP definition
- Prototyping
- Visual moodboarding
- Perform A/B testing
- Measure performance metrics
- Track and resolve bugs
- Continuously improve the site
Strategic brand development
This process involves creating a strong, unified identity that connects with audiences and sets a business apart from competitors. It focuses on defining core values, mission, and vision while keeping messaging consistent across all channels. By aligning branding with market trends and customer needs, businesses can build trust, encourage loyalty, and leave a lasting impression that boosts engagement and growth.
This approach is more than just about visuals—it combines storytelling, customer experience, and emotional connections to build a meaningful brand. Strategic brand development uses data and creativity to help the brand stand out in the market, staying relevant, memorable, and in line with business goals over time.
Style Guide
Animations
Research and customer experience.
Customer Research
To truly understand the needs of travelers, we conducted extensive user interviews, surveys, and journey mapping. These efforts provided insights into pain points, behaviors, and expectations across the travel booking and planning lifecycle. Key focus groups included solo travelers, families, and business professionals, ensuring a broad spectrum of perspectives.
Usability Reporting
Through iterative usability testing, we evaluated prototypes with real users, measuring ease of navigation, clarity, and efficiency. Heatmaps, session recordings, and task success rates helped identify friction points, which were addressed in subsequent design iterations. The final design achieved a 92% task completion rate, significantly improving the user experience.
Key Insights
Our research highlighted the importance of personalization, seamless multi-device access, and simplified interfaces to reduce stress. AI-driven tools, like chatbots and predictive suggestions, build trust and enhance user confidence throughout the travel experience.
The Results
Our rebranding efforts delivered measurable success:
16.5%
Increase in Conversion Rate one year after launching Descartes MacroPoint website.
21.65%
Drop in “Homepage” Bounce rate one year after launching Descartes MacroPoint
5%
Successful launch of 3 sub-brand websites within 1 year of starting our partnership.
“We've had a great experience working with Orbix Agency. Their workflow is very structured and professional. They focus not just purely on design but also deeply on UX/UI components. Highly recommend if you want the best looking design for your product!”
