Avara Fashion Branding
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Project Overview
Avara entered the market as a modern women’s clothing brand focused on blending classic elegance with contemporary trends.
Avara entered the market as a modern women’s clothing brand focused on blending classic elegance with contemporary trends. The project focused on building a complete visual identity from scratch. Our goal was to create a system that establishes a strong, recognizable presence both online and in physical retail spaces.
Industry
Fashion
Services
Design System, Illustration Design, Brand Identity
Duration
3 Weeks
Timeline
2024
Our task was to build a scalable visual identity for Avara. The brand needed to look just as premium on a tiny physical clothing tag as it did on a large exhibition billboard. We were tasked with making Avara feel established and memorable from day one.
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