Givehub App
.svg)
Investing secures external funds for business, used in innovative ventures. Claiming involves obtaining returns for debt settlement, profit distribution, or business reinvestment.
The project required simplifying donation flows without removing critical information users rely on to build trust. At the same time, the experience had to make campaign impact clear while keeping the interaction fast and easy to complete.
.avif)
.avif)
Challenge
Donations require both speed and trust, but GiveHub made this balance difficult to achieve. Users slowed down during key moments because they had to process too much information while still feeling unsure about campaign credibility and impact.
GiveHub’s challenge was:
- Users couldn’t clearly understand campaign impact before deciding to donate
- Too much information was shown at once, making campaigns harder to scan
- Next steps during donation were not always clear
- Users hesitated before completing payments due to lack of confidence
- The donation flow required extra effort to move from discovery to completion
.avif)
.avif)
Solution
The experience was reworked to make donating feel clearer and easier to act on. Now, the primary focus was on reducing hesitation by improving how campaign information is presented and how users move from discovery to payment.
UX Design
The donation flow was simplified to remove points where users paused or dropped off. Each step was adjusted to make the next action clear, helping users move from exploring a campaign to completing a donation without confusion.
UI Design
Campaign information was reorganized to be easier to scan and understand. Key details such as impact, progress, and donation context are now more visible and reduce the need to search or interpret information.
Interaction Design
Actions were aligned with user intent throughout the journey. Donation buttons and key interactions are placed where users expect them, so it’s easier to move forward without second-guessing.
Product Design
The structure of the platform was refined to guide users step by step. Instead of presenting everything at once, the experience now unfolds progressively, which helps users stay focused and confident.
.avif)
.avif)
.avif)
Outcome
Changes made it easier for people to understand campaigns and donate without getting confused. Users could move faster and feel more sure about their decisions.
- Donation completion went up by 36%
- 28% fewer users dropped off during payment
- People donated 22% faster
- Campaigns became easier to understand
- More people interacted with campaigns (+31%)
- Users didn’t need to go back and check things again
Awards & Honors
Got a project in mind? Let's build it
.avif)
.svg)
.svg)
.svg)
