AI image generation Website
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PXGEN is an AI-powered image generation platform that creates images from text descriptions.
Our task was to design PXGEN's website so that anyone could understand what the platform does and start generating images. Users needed a clear way to enter prompts, see results, and buy credits. At the same time, the site had to handle promotional campaigns without making the experience feel messy.
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Challenge
AI image generation should feel exciting, but PXGEN's website made users stop and think. People were not sure what the tool actually does, how to use it, or if the results would be worth signing up for.
PXGEN's challenge was:
- People didn't understand what the tool does when they first landed on the site
- The generator felt intimidating for first-time users
- Promotional offers were mixed into the site in a way that felt disconnected
- The visual style was inconsistent across pages
Solution
PXGEN had issues around unclear communication, an intimidating generator, and a messy visual identity. The work focused on showing the product's output first, making the generator simple to use, and building a consistent look across the entire site.
UX Design
The homepage started with text descriptions of what PXGEN does instead of showing it. We changed the flow so users see generated images first, then understand how it works, then try it themselves.
UI Design
The generator page showed too many options at once. We redesigned it around one input field and hid advanced settings until the user needed them. The dark interface was kept but cleaned up so the generated images get more attention.
Interaction Design
Actions like generating, downloading, and buying credits were not in predictable places. These were organized into a consistent pattern so users always know where to click next.
Design System
Colors, fonts, and components looked different on every page. We built a design system using the Whyte font family and a fixed palette of purple, yellow, and pink so the whole site feels like one product.
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Outcome
The changes made PXGEN easier to understand and use. Users could see what the tool does right away, try the generator without confusion, and move between creating and buying credits smoothly.
- More users reached the generator from the homepage with fewer drop-offs
- First-time users spent more time on the generator page
- Promotional offers felt like part of the experience instead of something separate
- New pages could be built faster using the design system
- The site looked and felt like a finished product
Awards & Honors
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