Aladdin & Genie

Project Overview

Aladdin and the Genie share a magical and heartwarming friendship that goes beyond wishes. At first, the Genie helps Aladdin with his incredible powers, but soon they become true buddies.

Aladdin’s kindness and bravery inspire the Genie, while the Genie’s funny, caring nature helps Aladdin through tough times. Together, they defeat villains and create a bond that proves real friendship is the greatest treasure.
Industry
Character Design
Services
Character Design, Illustration, Visual Storytelling
Duration
4 weeks
Timeline
2023

Our task was to design Aladdin and the Genie in a way that makes their friendship feel genuine and visually engaging. The characters needed to show clear emotion and personality at a glance, while the surrounding environments and magical assets had to support the narrative without overpowering the main subjects.

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PROBLEM

Old stories can feel boring and repeated

When people retell classic fairy tales, they usually copy the exact same old styles and clichés. For Aladdin & Genie, the original drawings looked like stiff copies of what everyone has already seen a thousand times. You couldn't actually feel that they were real best friends.

  • Stiff Copies: The characters looked like generic, boring templates instead of unique heroes.
  • Hidden Friendship: The drawings showed magic tricks but failed to show a real, loving emotional bond.
  • Messy Magic Items: The magical items like the lamp and potions didn't match or look like they belonged together.
  • Distracting Backgrounds: The background scenery was way too crowded, completely hiding the characters' expressions.
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SOLUTION

Funny expressions and matching magical worlds

We completely remade the characters to show funny, real emotions that make you smile instantly. We cleaned up the backgrounds and gave all the magical items a matching color style so the whole story feels connected and fun.

  • Real Emotions: Pushed funny facial expressions so you instantly see their awesome friendship.
  • Framing Backgrounds: Used simple shapes and big lines in the backgrounds to point directly at the characters.
  • Matching Magic Sets: Rewrote the look of all items using the same colors so they fit into one universe.
  • Multi-Format Layouts: Made the drawings work beautifully everywhere, from interactive tablet screens to fun phone stickers.
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PROCESS

A User-centered design process

Following the exact design methodology layout, we used a clear 4-step framework to remove visual mess and focus entirely on clean, emotional storytelling.
01
Character Design
We adjust the stiff poses and facial expressions to capture Aladdin's surprised curiosity against the Genie's high-energy, welcoming vibe.
  • Loosening stiff poses
  • Sketching funny facial expressions
  • Building the friendship look
  • Balancing character scales
02
Environment Design
We strip away the crowded backgrounds and redesign the desert and palace scenery using bold lines and simple shapes to keep the focus on the heroes.
  • Simplifying desert landscapes
  • Redesigning the magic palace
  • Drawing bold, radiating lines
  • Removing background clutter
03
Asset Design
We take all the individual magical elements like the lamp and carpets and recreate them into a matching set of neat icons using shared colors.
  • Grouping magical elements
  • Unifying the icon line weight
  • Applying shared color rules
  • Standardizing item lighting
04
Format Design
We expand the standalone artwork into multiple layouts to make sure the characters stay perfectly recognizable on everything from books to stickers.
  • Planning sequential book spreads
  • Designing digital sticker packs
  • Testing small phone scales
  • Validating large display prints
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RESEARCH

Keeping the focus on the faces

We looked closely at how viewers read illustrated storybooks. When a page has too many tiny details in the background, the human brain gets confused and looks away. We discovered that a viewer's eye wants to look directly at character eyes and expressions first.

That is why in layout screens, we used massive radiating blue stripes behind the palace structure. These stripes act like a visual guide, pointing straight down at Aladdin’s surprised face and the Genie’s wide-open smile so you get the story instantly.

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Services

Character & Asset Design: Creating friendly heroes and magical tools

We completely reinvented the look of the classic duo to make their relationship feel warm and completely fresh. We also created a massive library of matching items that look like they belong in the exact same magical world.

  • The Magic Set: We built a perfectly matching asset grid for the Lantern, Potion Bottle, Magic Carpet, Pitcher, Magic Lamp, and Feast Platter using a beautiful pink and yellow style.
  • Storybook Scenes: We illustrated the exact iconic moment Aladdin rubs the dusty lamp and the friendly, giant blue Genie pops out into the sky with a booming laugh.

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Services

Visual Storytelling & Format Design: Multi-screen art layouts

We scaled and formatted our illustrations so they function beautifully across various digital apps, books, and giant real-world advertisements.

  • Interactive Games: You can see how our art turns into a colorful puzzle matching-game layout on a tablet screen, complete with health bars and interactive buttons.
  • Public Billboards: The right side shows how the exact same cartoon style scales up perfectly onto a massive street billboard for an "Aladdin Festival," showing the characters eating a giant slice of pizza.
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RESULTS & OUTCOMES

A magical redesign that won top awards

Our simplified, high-expression illustration style turned an old story into a modern visual hit.

  • Award Winner: The project was highly praised and earned an official "FEATURED IN Character Design" badge on Behance.
  • Zero Clutter: Dropped the visual mess completely by keeping backgrounds supportive and focused entirely on character expressions.
  • 100% Cohesive: Every single magic potion, lamp, and background architectural element shares an identical visual identity.
  • Sticker Pack Success: Created viral-ready character formats, like the hilarious "Selfie with Genie" scene where the Genie snaps a phone photo while squishing a dizzy Aladdin.

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