ICC world cup India 2023

Project Overview

The ICC World Cup 2023 illustration series is a collection of vibrant artwork designed to capture the energy, cultural pride, and excitement of the global cricket tournament hosted in India.

The project focused on bringing players to life in a playful cartoon style, highlighting distinct national team identities, and building hype for key matchups, while also providing engaging visual assets like player cards and promotional posters for fans.

Industry

Sports

Services

Character Design, Illustration, Poster Design, Visual Storytelling

Duration

4 weeks

Timeline

2023

Our task was to illustrate the ICC World Cup in a way that makes the tournament feel energetic and culturally rich. Fans needed a clear way to identify their favorite teams and players through art. The visual style had to support the event's branding by balancing a cohesive cartoon aesthetic with the unique colors and symbols of ten different cricket-playing nations.

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RESULTS & OUTCOMES

Outcome

The changes made the World Cup artwork more engaging, shareable, and emotionally resonant. Fans could easily spot their favorite teams, feel the buildup to major games, and enjoy the art without needing to read heavy text.

Created a unified visual roster for 10+ international cricket teams
Integrated complex data (ODI rankings) seamlessly into character art cards
Fans engaged more deeply with matchday "VS" promotional posters
Brand consistency improved as all cultural elements felt part of one cartoon universe

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